You're a Hunter with a Pen
Physiology tells us about who we are as animals and what we prioritize by nature. For us humans, our nature tells us to prioritize aim and precision — like a huntress.
We have eyes on the fronts of our heads and bifocal vision, which allows us to perceive depth and distance with greater precision; whereas a deer’s physiology is optimized for detecting danger. A deer has eyes on the side of its head and benefits from a wide field of vision. The huntress chases, the deer runs. The huntress shoots, the deer catches the arrow. By nature, we are predators, not prey.
It’s why we’re so enamored by sports, and it’s why we use bullseye icons in PowerPoint to represent business objectives. Our predatory nature even shows up in our idioms: “Take a stab at it” or “You hit the nail on the head.” So, how does it show up in writing?
Despite how sophisticated our actions may be, everything we do is influenced by our physiology. Just as the human-animal and the huntress succeed through aim and precision, so does the writer. A good writer, therefore, writes like a huntress hunts. Good writers lean into our physiology.
Identify a goal for your piece of writing — and be precise. What is the problem, exactly? What do you want, exactly? Why, exactly, do you want that? How will you get there, exactly? Don’t inflate adjectives or default to cliches or superlatives; say exactly what you mean. Work through the challenge of achieving specificity. Otherwise, you’ll plague your writing with the chronic dull ache of negligence and confusion.
The more clear your aim and the more precise your language, the more likely it is that you’ll hit the mark.